Welcome to Press Strategy
What gets a journalist to open your pitch? What makes them more likely to cover a person or company? These shouldn’t be secrets.
As an editor for national publications I received hundreds of pitches every day, over the course of the last two decades that adds up to tens of thousands of pitches. Which means I can tell in an instant if something is worth a closer look or if it’s an automatic delete.
When PR and Comms professionals know the dos and don’ts of writing a good pitch, they are more successful in landing coverage and journalists get better stories. It’s a win-win.
That’s why I created Press Strategy. Subscribe to my free Press Strategy newsletter on LinkedIn for weekly tips and if you want to know more I'd love to hear from you!
Want to know more?
Perfecting the Pitch Workshop
Most popular! This one-hour workshop is perfect for teams. Learn exactly what makes journalists delete your emails and what entices them to respond. Your team can come with draft pitches and get real time feedback. Walk away with concrete ways to improve your pitches, a cheat sheet of pitching dos and don’ts and optional ongoing or 1:1 support.
Pitch Lab 1:1 Support
This month-long personalized pitch support is perfect for those launching a big project or refreshing their approach. Includes: 60-minute strategy call, draft of pitches, suggested media contact list, edit and review of pitches and more. Let's chat about customizable options!
Customizable Options
There's lots of ways to work together: Half day virtual retreats for teams, thought leadership and byline support, retainer consulting packages, individual pitch reviews and edits, and more. Book a free 20-minute consultation call and we'll find the best fit.